We pride ourselves on our web design and development skills, but we also love flexing our creative conceptual muscles too. So we were extremely pleased when Vanquis Bank asked us to flex them for an online marketing campaign for their Fixed Rate Bond savings product. Of the several concepts we delivered, they preferred the “Hello. Is this the Fixed Rate Bond you’re looking for?” concept we dreamed up. Directed at potential savings customers who carry out their own thorough research, our designs jokily informed them that their search had come to an end, as they had finally discovered the savings product they need.
After the graphic design had been approved, our online skills were called upon to build the suite of banners and accompanying email. And as this is now 2017, both the email and the animated banners were built in HTML.
The banners are live now and are performing well, with the email to be sent out in the spring. Vanquis Bank are delighted and have given us more work to prove it.